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Alt Data strategies

100 documented Alt Data strategies from our reference catalogue of 20,000 — names, logic and sources. Catalogued here, tested honestly, and — usually — buried in the graveyard.

$273B market by 2032 forecast
StatsMulti
Alt data market projected $273B by 2032
Source: LuxAlgo
10-K filings NLP scaling
Sentiment ModelsMulti
Loughran-McDonald financial dictionary
Source: encyclopedia
1010data retail panel
Credit CardMulti
1010data retail panel
Source: encyclopedia
13F hedge fund holdings
Insider ActivityMulti
13F holdings - quarterly with 45-day lag
Source: encyclopedia
3% higher annual returns
StatsMulti
Up to 3% higher returns for alt-data users
Source: LuxAlgo
65% of HFs use alt data 2024
StatsMulti
65% of hedge funds use alt data
Source: LuxAlgo
Acuity Trading social
Social MediaMulti
Acuity multi-platform social sentiment
Source: encyclopedia
Ag company yield
SatelliteMulti
DE/AGCO benefit from yield insights
Source: encyclopedia
Airline-bookings data
NicheMulti
ARC + IATA airline-booking data
Source: encyclopedia
Alexa website ranking
Web TrafficMulti
Alexa rankings (deprecated 2022)
Source: encyclopedia
Alpha decay alt-data short HL
ProcessMulti
Alpha decays as more shops use same data
Source: encyclopedia
App Annie / data.ai app downloads
Web TrafficMulti
data.ai (App Annie) mobile-app downloads
Source: encyclopedia
Apple Maps mobility index
GeolocationMulti
Apple/Google mobility indices (COVID)
Source: encyclopedia
Apptopia app data
Web TrafficMulti
Apptopia mobile app insights
Source: encyclopedia
Backtesting alt data signal
ProcessMulti
Rigorous backtest before deployment
Source: LuxAlgo
Baidu trends China
Search TrendsMulti
Baidu search trends for China stocks
Source: encyclopedia
Bitvore corporate news
Social MediaMulti
Bitvore corporate news sentiment
Source: TechTarget
Brandwatch / Sprinklr enterprise
Social MediaMulti
Enterprise social listening platforms
Source: encyclopedia
Capitol Trades Senator/Rep
Insider ActivityMulti
Track US Congress STOCK Act trades
Source: Inegy
Cargill grain flow data
NicheMulti
Cargill private grain-flow data
Source: encyclopedia
China factory thermal NO2
SatelliteMulti
Thermal + NO2 satellite for China activity
Source: encyclopedia
Citymapper transit data
GeolocationMulti
Citymapper public-transit data
Source: encyclopedia
Cluster insider buying
Insider ActivityLong
Cluster of multiple insiders buying = strong
Source: encyclopedia
Combine alt + traditional
ProcessMulti
Combine alt data with fundamentals + price
Source: LuxAlgo
Comscore digital audience
Web TrafficMulti
Comscore audience measurement
Source: encyclopedia
Construction-site tracking
SatelliteMulti
Construction-site activity tracking
Source: encyclopedia
Container-ship tracking AIS
SatelliteMulti
AIS container-ship tracking for trade flows
Source: encyclopedia
Corporate jet tracking BRK
Jet TrackingMulti
Jet tracking 2018 predicted Buffett OXY stake
Source: LuxAlgo
Credit-card transactions retail
Credit CardMulti
Credit card data for retail-sales nowcasting
Source: encyclopedia
Crop-yield estimation farmland
SatelliteMulti
NDVI satellite indices for crop yield
Source: encyclopedia
Cuebiq mobility insights
GeolocationMulti
Cuebiq mobile-mobility data
Source: encyclopedia
Data quality validation
ProcessMulti
Validate alt data for accuracy + survivorship
Source: LuxAlgo
Discord crypto sentiment
Social MediaMulti
Discord crypto-community sentiment
Source: encyclopedia
Earnest Research
Credit CardMulti
Earnest Research consumer transaction data
Source: encyclopedia
Earnings call NLP analysis
Sentiment ModelsMulti
Parse earnings calls for tone shifts
Source: encyclopedia
Energy/elec consumption
NicheMulti
Real-time elec consumption nowcast
Source: encyclopedia
FOMC text NLP analysis
Sentiment ModelsMulti
Parse FOMC text for hawkish/dovish bias
Source: encyclopedia
Fed officials trading restricted
Insider ActivityMulti
Fed officials' trades restricted post-2021 scandals
Source: encyclopedia
FinBERT financial NLP
Sentiment ModelsMulti
FinBERT financial sentiment model
Source: encyclopedia
FinTwit influencer tracking
Social MediaMulti
Track top FinTwit influencers
Source: encyclopedia
FlightAware private jet
Jet TrackingMulti
FlightAware track exec movements pre-deal
Source: encyclopedia
Foot-traffic SafeGraph
GeolocationMulti
SafeGraph foot-traffic data via mobile
Source: Datarade
Form 4 insider purchases
Insider ActivityLong
Track Form 4 insider buys
Source: encyclopedia
Foursquare visit data
GeolocationMulti
Foursquare check-in data
Source: encyclopedia
GitHub commits dev activity
Web TrafficMulti
GitHub commit activity = dev productivity
Source: encyclopedia
Glassdoor reviews culture
NicheMulti
Glassdoor reviews + ratings
Source: encyclopedia
Google Trends DEBT search panic
Search TrendsLong vol
DEBT search-spike preceded 2008 crisis
Source: Preis
Google Trends crypto BTC
Search TrendsMulti
BTC search interest leading indicator
Source: encyclopedia
Google Trends earnings searches
Search TrendsMulti
Pre-earnings search spike = info leak
Source: encyclopedia
Google Trends ticker queries
Search TrendsMulti
Preis 2013 search-volume + DJIA strategy
Source: encyclopedia
Hotel occupancy STR
NicheMulti
STR Global hotel-occupancy data
Source: encyclopedia
Hurricane track / damage est
SatelliteMulti
Damage estimation for insurance pricing
Source: encyclopedia
Inverse Cramer Mad Money
Social MediaShort
Fade Jim Cramer's recommendations (popular meme)
Source: Inegy
JetCharter movements
Jet TrackingMulti
Jet-charter activity for travel demand
Source: encyclopedia
Job postings firm activity
NicheMulti
Job postings - hiring boom or layoff signals
Source: encyclopedia
LLM-based sentiment GPT-4
Sentiment ModelsMulti
Use LLM for nuanced financial sentiment
Source: encyclopedia
LikeFolio brand sentiment
Social MediaMulti
LikeFolio consumer-brand social sentiment
Source: encyclopedia
LinkedIn employee count
NicheMulti
LinkedIn employee growth rates
Source: encyclopedia
M Science nowcasting
Credit CardMulti
M Science earnings nowcast from CC
Source: encyclopedia
MNPI material non-public info
RisksMulti
MNPI risk if alt data crosses MNPI threshold
Source: encyclopedia
Maxar satellite high-res
SatelliteMulti
Maxar high-res satellite
Source: encyclopedia
Mine-pit volume estimation
SatelliteMulti
Mine-pit volumes for production tracking
Source: encyclopedia
Naver trends Korea
Search TrendsMulti
Naver search trends Korea
Source: encyclopedia
Nielsen retail scanner
Credit CardMulti
Nielsen retail scanner data for CPG
Source: encyclopedia
Oil-storage tanks shadow
SatelliteMulti
Shadow on floating roof = inventory level
Source: encyclopedia
Parking lot count retailers
SatelliteMulti
Count cars at WMT TGT lots before earnings
Source: Braxton
Patent filings text NLP
NicheLong
Long high-patent-quality firms
Source: encyclopedia
Pelosi tracker
Insider ActivityMulti
Track Nancy Pelosi trades
Source: encyclopedia
Placer AI mobile foot-traffic
GeolocationMulti
Placer AI mobile location panel
Source: encyclopedia
Plaid bank data API
Credit CardMulti
Plaid links bank+CC data via API
Source: encyclopedia
Privacy + GDPR risk
RisksMulti
Privacy regulations limit some alt-data use
Source: encyclopedia
Provider Orbital Insight
SatelliteMulti
Orbital Insight geospatial alpha
Source: encyclopedia
Provider Planet RS Metrics
SatelliteMulti
Planet Labs + RS Metrics vendors
Source: encyclopedia
Provider Spire Global
SatelliteMulti
Spire RF + AIS data
Source: encyclopedia
RavenPack news sentiment
Social MediaMulti
RavenPack Bloomberg-like news sentiment scoring
Source: TechTarget
Reddit DD posts theme
Social MediaMulti
DD posts indicate emerging theme momentum
Source: encyclopedia
Reddit WSB sentiment
Social MediaMulti
r/wallstreetbets sentiment + ticker mention counts
Source: encyclopedia
Restaurant reservations OpenTable
NicheMulti
OpenTable reservations data
Source: encyclopedia
Second Measure credit card
Credit CardMulti
Second Measure consumer panel data
Source: encyclopedia
Sensor Tower app intelligence
Web TrafficMulti
Sensor Tower mobile-app intelligence
Source: encyclopedia
Sentiment-mean-reversion
Sentiment ModelsMulti
Fade extreme sentiment in liquid stocks
Source: encyclopedia
Sentiment-momentum strategy
Sentiment ModelsLong
Long high-sentiment short low-sentiment
Source: encyclopedia
SimilarWeb traffic data
Web TrafficMulti
SimilarWeb website-traffic estimates
Source: encyclopedia
SkyWatch satellite imagery
SatelliteMulti
SkyWatch satellite-imagery API
Source: LuxAlgo
StockTwits sentiment
Social MediaMulti
StockTwits sentiment for retail-popular stocks
Source: encyclopedia
Telegram crypto signals
Social MediaMulti
Telegram channels for crypto signals
Source: encyclopedia
Trade-flow data customs
NicheMulti
Customs trade-flow data for company / country tracking
Source: encyclopedia
Truck-traffic Cass Freight
NicheMulti
Cass Freight Index for trucking activity
Source: encyclopedia
Trump Truth Social sentiment
Social MediaMulti
Truth Social posts re-priced policy probability
Source: encyclopedia
Twitter Elon Musk DOGE
Social MediaMulti
Elon tweets move DOGE TSLA prices
Source: encyclopedia
Twitter sentiment Bollen 2011
Social MediaMulti
Bollen et al 2011: Twitter mood predicts DJIA 87% accuracy 6 days ahead
Source: LuxAlgo
VADER lexicon sentiment
Sentiment ModelsMulti
VADER lexicon-based sentiment
Source: encyclopedia
Veraset mobile geolocation
GeolocationMulti
Veraset raw mobile-location feed
Source: encyclopedia
WSB short-squeeze tracking GME
Social MediaLong vol
WSB-coordinated squeeze - GME 2021 archetype
Source: encyclopedia
Web scraping product reviews
Web TrafficMulti
Scrape Amazon Yelp Trustpilot reviews
Source: encyclopedia
WhaleWisdom hedge fund tracker
Insider ActivityMulti
WhaleWisdom 13F aggregator
Source: encyclopedia
Wikipedia financial pages
Search TrendsMulti
Pre-crisis Wikipedia 'recession' views spike
Source: Moat
Wikipedia page views
Search TrendsMulti
Wikipedia views as awareness signal
Source: Inegy
Yandex trends Russia
Search TrendsMulti
Yandex search trends for Russia
Source: encyclopedia
Yodlee credit card panel
Credit CardMulti
Envestnet Yodlee bank/CC panel
Source: encyclopedia

An encyclopedia of publicly documented strategies for education. YCAI does not recommend, endorse, or trade any of these. Not investment advice.